SMIT, API Events launch inaugural Morocco Showcase Summit

MOROCCO — Société Marocaine d’Ingénierie Touristique (SMIT) and API Events have collaborated to launch the inaugural “Morocco Showcase Summit: Tourism, Hospitality, Invest” from November 19 to 20.

The event, which will take place at the Marriot Hotel, Casablanca, will bring together international investors, developers, financiers, and hospitality leaders to explore the vast opportunities in this dynamic market.

The bilingual English and French gathering will explore Morocco’s innovative funding programmes and strategic infrastructure investment opportunities to double the country’s tourism arrivals to 26 million by 2030.

As Africa’s fastest-growing hospitality market, Morocco, prepares to co-host the FIFA 2030 World Cup with its European neighbours Portugal and Spain, the country is spotlighting its thriving hospitality market and the initiatives and incentives to attract further investment.

Morocco’s hotel sector is on the rise and modernising, fuelled by the country’s rich cultural heritage, stunning natural beauty, bridge between Europe and Africa and the America’s, and a business climate conducive and attractive to investment. 

With significant tourism events on the horizon, the demand for world-class accommodations is soaring, creating a prime opportunity and pipeline to tap into this burgeoning market across key segments.

SMIT, the Moroccan Agency for Tourism Development, has launched several proactive initiatives to attract investment in the hotel sector.

From attractive incentives such as the CAP Hospitality Fund to partnerships with investment promotion agencies and global hotel investors and brands, these initiatives aim to bolster Morocco’s tourism strategy and drive economic growth by supporting hospitality development.

“Now is the ideal time to invest in Morocco’s hospitality market. The country is experiencing a surge in tourism and SMIT is committed to supporting hotel and leisure developments,” said Imad Barrakad, Chairman and CEO of SMIT. 

“Investors who enter the market now can reap the benefits of this trend and establish a strong market foothold before one of the world’s biggest events boosts Morocco’s tourism even more.”

The Morocco Showcase Summit catalyses deal-making and learning about the opportunities and incentives available. 

The event will give over 300 international investors, hoteliers and tourism leaders from 15 countries a platform to engage and network with government officials, industry experts, and potential partners. 

Leading players will be in attendance, including Accor, Westmont, Radisson Hotel Group, Barcelo Hotel Group, Wyndham Hotels & Resorts, Atlas Hospitality, Minor Hotels, Tui Blu, Risma, Kasada Capital Management, and Kenzi Hotels.

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