Up Hotel Agency launches AI-driven website tool for independent hotels

GLOBAL – Up Hotel Agency has launched Chameleon, the first dynamic AI-driven website tool specifically designed for small and independent hotels to compete with big brands and online travel agencies (OTAs) in delivering personalised and curated website  experiences with a focus on conversion.

Up Hotel Agency, an award-winning specialist hotel digital marketing agency, developed Chameleon as a unique and innovative toolkit to improve usability and website personalisation for every visitor.

With the focus on increasing conversion for direct bookings, Chameleon automatically learns how users interact with the website. 

By using recognised patterns, AI, and site analytical data, the tool adjusts and optimises website content to be tailored to each user’s needs, offering a slicker web experience.

Drawing on many years of experience building hotel websites and improving conversion using cutting-edge technology, Up Hotel Agency developed a unique and cost-effective offering specifically to enable independent hotels to compete on a level playing field. 

Chameleon cleverly blends into the website dynamically, tweaking and customising the content to provide the best booker experience.

Key features include Auto-booking Search, which remembers visitors’ booking search data with pre-populated fields; Smart Room Order, which surfaces the most viewed room types; Currency Conversion, which uses the visitor’s native currency with up-to-date exchange rates; and Suggested Page Section, which presents pages appropriate to key conversion paths, including recently visited pages.

Others include Seasonal Media, which ensures the website’s imagery and messaging adapt to changing seasons and key events all year round, from spring to winter, Christmas and Eid to St.Patrick’s Day.

Beyond presenting the hotel and room packages, Chameleon can be configured to drive product and service upsells, promoting a range of offers to help convert guests or encourage them to enter the booking flow using pop-ups, call-out tabs, and intent messaging.

“We were frustrated that many great technologies were unaffordable for many of our hotel clients. For smaller groups and independent hotels, budgets made it impossible to custom-create enhanced, dynamic and AI features – and therefore unable to compete with large groups or OTAs,” said David Ohandjanian, Director and Founder, Up Hotel Agency. 

“So, we set out on a mission to unleash these technologies for all our clients to benefit from. We have combined the knowledge of our team with the power of AI, dynamic content, personalisation and conversion in one central evolving tool at an affordable monthly subscription for hotels.”

Up Hotel Agency creates the entire web experience for small and independent hotels. Visitors’ data is stored on the User’s browser, avoiding any GDPR and data privacy issues and saving another headache for hoteliers.

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