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Ascott’s growth ambitions are closely aligned with regional initiatives such as Saudi Vision 2030 and the UAE’s D33 Economic Agenda, both of which prioritize tourism, urban development, and economic diversification.

This influx has been supported by enhanced global connectivity through new airport developments and expanded flight routes, allowing Saudi cities such as Riyadh and Madinah to compete with established international tourism destinations.

The hotel’s interiors are crafted by renowned designer Andreas Neudahm, ensuring each of the 217 rooms and suites delivers a sophisticated retreat with modern flair.

Themed ‘Unlocking the Stay,’ the showcase aligned with Hilton’s global marketing platform and gave guests a chance to engage with flagship brands such as Conrad Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn, and Hampton by Hilton.

In his new role, Kidd will oversee the day-to-day operations of Chipotle’s nearly 3,800 restaurants across multiple countries, supporting the company’s 130,000 team members.

This year’s summit promises to be the continent’s premier platform for hospitality investment, development, and sustainability, bringing together more than 450 decision-makers from over 40 countries.

Set on a scenic peninsula along the Red Sea, Soma Bay is a 2,500-acre resort community located approximately 45 kilometers south of Hurghada International Airport.

By working directly within these luxury hotels, students will gain invaluable exposure to international standards in hotel operations, guest services, and luxury management.

With a distinguished career spanning over 18 years in the hospitality industry, Laura brings a wealth of experience and a proven track record in leadership, operational management, and sustainability to her new role.