Tanqueray No. TEN launches redesigned bottle in Kenya at World Bartender Day celebration

KENYA – Tanqueray No. TEN, today officially launched its redesigned bottle in Kenya at an exclusive World Bartender Day celebration hosted by EABL at Ball Point, Village Market.

Renowned for its distinctively smooth, citrus-forward character, crafted with fresh whole grapefruit, oranges, limes, and chamomile flowers and distilled in the iconic “Tiny Ten” copper pot still, Tanqueray No. TEN has long been the preferred spirit of bartenders and cocktail enthusiasts worldwide.

The new bottle brings a refined, contemporary silhouette that reflects the premium quality within and signals a bold new chapter for the brand in Kenya.

The celebration brought together Kenya’s finest bartenders, mixologists, and hospitality industry leaders for an afternoon dedicated to recognising the artistry and passion that bartenders bring to the trade.

Launch for the Ages

The programme featured a Social Media and Personal Branding Masterclass, a Career Planning Panel led by top hospitality figures who built their careers from behind the bar, and a hands-on Tanqueray No. TEN Masterclass led by Wangari Mwangi, Diageo Reserve Brand Ambassador, who gave the bartenders the tools and knowledge, on how to use the brand.

Kenneth Kamau, Head of Reserve at EABL said, “Kenya’s hospitality scene is vibrant and rapidly growing, and at the heart of that momentum are the bartenders who are redefining the cocktail culture across the country. Their creativity, skill, and entrepreneurial spirit are raising the bar for the entire industry.”

“At EABL, we are proud to be at the forefront of supporting bartenders and their ecosystem in Kenya, championing their professional growth, investing in their talent, and ensuring they have the platforms to thrive. Tanqueray No. TEN stands for uncompromising quality and relentless pursuit of perfection, values shared by the exceptional bartenders who choose it as the foundation of their cocktails,” he added.

That commitment to quality is now embodied in the redesigned Tanqueray No. TEN bottle, which brings a refined, contemporary aesthetic to premium establishments across Kenya.

With its smooth, citrus-forward profile delivering the depth and versatility that bartenders demand, Tanqueray No. TEN remains the spirit at the heart of every exceptional cocktail, from a classic Negroni to a perfectly balanced Gin & Tonic to a daring signature serve.

Its arrival in a striking new form is set to further energise Kenya’s flourishing cocktail scene.

For more information on Tanqueray No. TEN, please visit ke.thebar.com

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.