Iro Sushi signs agreements to open ten new sites in the UK, pursuing a goal of 100 outlets by 2030

UK – Iro Sushi has announced plans to open at least ten additional quick-service restaurants across the UK before the end of 2026.

This expansion accelerates the company’s broader ambition to scale to 100 outlets by 2030. Two new branches in Woking and Tunbridge Wells are scheduled to launch before Christmas 2025.

Led by sushi chef Chhong Sherpa, Iro Sushi focuses on made-to-order sushi and Japanese-inspired dishes such as Salmon Selection platters, Chicken Katsu Curry, and Chicken Gyoza.

The group sources sustainable seafood from Norway and imports signature sauces and toppings from Japan.

Sherpa emphasized that the brand aims to offer restaurant-quality sushi accessible to more consumers, countering the market’s saturation with inferior sushi.

The company targets major consumer trends favoring quick, protein-rich meals that promote well-being.

Alongside UK growth, Iro Sushi is evaluating potential market opportunities in Europe and the Middle East. System sales reached about £16 million (US$21 million) in the year ending March 2025, a 56% increase year-on-year.

A recent rebrand and updated franchising guidelines set the stage for standardizing operations and supporting accelerated expansion.

Beyond opening new locations, Iro Sushi has made significant investments in elevating its brand and streamlining operations to support rapid growth.

In recent months, the company completed a rebrand introducing a new logo and refreshed branding concepts, signaling an evolved market position as a premium yet accessible sushi brand.

Operationally, Iro Sushi has implemented standardized practices and updated franchising guidelines to ensure consistency and quality across its expanding network.

These improvements help prepare franchisees for scalable growth and maintain the brand’s reputation for fresh, authentic, made-to-order sushi.

The company’s focus on sustainable sourcing, utilizing premium seafood from Norway and imported Japanese sauces and toppings, reinforces its commitment to quality and environmental responsibility.

Iro Sushi has also invested in robust training programs for chefs, including founder Chhong Sherpa’s expertise, further differentiating its offerings.

These strategic investments underpin Iro Sushi’s ambitious plan to scale to 100 outlets by 2030, emphasizing franchise partnerships and operational excellence to penetrate new UK markets and explore international opportunities across Europe and the Middle East.

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