Costa Coffee, Emirates Leisure Retail (ELR) renew their partnership to drive growth, innovation for the next 15 years

UAE – Costa Coffee and Emirates Leisure Retail (ELR) have strengthened their collaboration by signing long-term agreements that extend their partnership for 15 more years.

This renewed commitment reflects their shared belief in the power of exceptional coffee, craftsmanship, and meaningful customer connections to fuel sustained growth in the Middle East.

Since ELR opened the first Costa franchise outside the UK, the two brands have expanded to over 160 stores across the UAE, earning ELR the International Franchise Partner of the Year award.

ELR’s success stems from a blend of proven best practices and bold innovations tailored to local market trends and consumer preferences.

Philippe Schaillee, CEO of Costa Coffee, highlighted the partnership’s foundation of trust, excellence, and passion for coffee, emphasizing joint ambitions to innovate and deliver great customer experiences.

Tyrone Reid, ELR’s CEO, praised the enduring collaboration and the team’s shared commitment to setting new standards for coffee quality and customer engagement.

Beyond retail stores, Costa Coffee Professional supports more than 30,000 sites globally, including workplaces, hotels, and travel hubs. Costa’s signature Mocha Italia blend and dedication to quality underpin every cup served.

Both companies also commit to social responsibility through the Costa Foundation, which has funded over 100 school projects and improved education access for more than 120,000 children in coffee-growing communities since 2007.

This partnership continues to inspire innovation and growth, ensuring Costa Coffee remains a beloved brand throughout the UAE and beyond.

Costa Coffee has expanded its network of partnerships and investments in 2025, reinforcing its position as a leading global coffee brand.

In the Middle East, Costa Coffee extended its long-term franchise agreement with Emirates Leisure Retail (ELR) until 2040, underscoring mutual commitment to sustained growth.

Additionally, Costa Express, a self-serve coffee machine brand, launched new hot and iced beverage options, expanding its presence across 20 international markets with over 15,000 machines in the UK.

One other notable collaboration is its alliance with Coca-Cola, with acquisition prospects.

This partnership extends Costa’s presence into the travel industry, offering passengers signature drinks specially crafted to be enjoyed on flights.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.