Jordan’s tourism revenue rebounds, growing 3.4% in October 2025 to US$600.8M – CBJ

JORDAN – Tourism revenue in Jordan has shown promising signs of recovery, increasing by 3.4% in October 2025 compared to the same month last year, reaching US$600.8 million, according to preliminary data released by the Central Bank of Jordan (CBJ).

This contrasts with a 5.5% decline in October 2024, when revenues were US$581.2 million, as reported by CBJ and cited by المملكة.

Over the first ten months of 2025, tourism income climbed 6.5% to US$6.55 billion, reversing the 4.4% drop seen during the same period in 2024.

The improvement is largely attributed to a 14.1% rise in tourist arrivals, signaling renewed confidence in Jordan’s tourism sector.

Data from CBJ highlights significant growth in receipts from various regions: Asian visitors surged by 34.6%, Europeans by 31.8%, Americans by 17.1%, Arabs by 3.5%, and visitors from other nationalities by 34.0%.

Conversely, revenue from Jordanian expatriates declined slightly by 1.2%.

Outbound tourism spending by Jordanians also increased, rising 5.0% during the first ten months of 2025 to US$1.74 billion.

In October alone, Jordanian spending on travel abroad jumped sharply by 12%, reaching US$151.9 million.

This dual increase in inbound tourism revenue and outbound travel expenditure reflects a dynamic and evolving travel pattern among Jordanians and international visitors.

The government’s continued focus on promoting the country’s rich cultural heritage and natural attractions appears to be bearing fruit.

Tourism remains a critical pillar of Jordan’s economy, supporting jobs and encouraging foreign exchange inflows.

The sustained growth is a positive indicator for the hospitality and services sectors, which stand to benefit from increased visitor spending.

With these promising trends, Jordan’s tourism sector is poised to contribute significantly to the nation’s economic diversification and Vision 2030 goals aimed at sustainable development and enhancing global tourism appeal.

Recent tourism investments in Jordan have been robust, focusing on expanding luxury hotels, touristic infrastructure, and cultural heritage sites to accommodate the growing number of visitors.

Major projects include new resorts near Petra and the Dead Sea, as well as initiatives to enhance transportation and visitor services.

These investments are directly linked to the reported 14.1% rise in tourist arrivals, underscoring confidence in Jordan’s tourism growth and supporting the positive revenue trends highlighted by the Central Bank of Jordan.

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