TADA, foodpanda expand partnership to offer cross-platform rewards for Singaporean users

SINGAPORE – Ride-hailing platform TADA and food delivery giant foodpanda have announced an expanded partnership aimed at enhancing customer value and driving user engagement across both platforms.

The collaboration, which went live on October 1, 2025, targets both new and existing users by offering exclusive cross-service benefits designed to simplify daily urban living in Singapore.

Under the new agreement, subscribers to foodpanda’s loyalty program, pandapro, automatically receive five monthly ride vouchers from TADA, each offering 10% off a single ride.

This addition extends pandapro’s value beyond food and grocery savings into transportation, positioning it as a holistic lifestyle subscription.

The integration allows users to access TADA vouchers directly through the pandapro section of the foodpanda app, where a pop-up displays the code that applies the discount seamlessly to their next ride.

In return, TADA users who have never subscribed to pandapro can redeem a complimentary two-month membership. This allows them to explore savings on food delivery, pick-up orders, groceries, and select restaurant menus, encouraging trial and long-term retention.

The mutual incentive structure strengthens both brands’ customer acquisition and loyalty strategies.

This expansion builds on a Memorandum of Understanding (MOU) first signed in 2023, which introduced similar trial offers.

The success of that pilot has now been formalized into a broader, more structured collaboration. Bhavani Mishra, Managing Director of foodpanda Singapore, stated that the goal is to make everyday savings easier for consumers by integrating value across multiple aspects of daily life.

Sean Kim, CEO of TADA, emphasized that the partnership allows both companies to focus on their core strengths, ride-hailing and food delivery, while delivering greater combined value. He noted that the collaboration supports a healthier, more diverse digital marketplace in Singapore.

foodpanda holds approximately 25% of Singapore’s food delivery market, trailing behind GrabFood but maintaining strong presence through aggressive promotions and its pandapro subscription, which now includes grocery and convenience store deliveries.

The platform’s focus on affordability, convenience, and quick commerce aligns well with TADA’s urban mobility solutions.

Such synergies are increasingly vital in saturated digital markets. By combining services, brands can increase customer lifetime value, reduce churn, and differentiate themselves.

This partnership exemplifies how integrated ecosystems enhance user convenience and loyalty in fast-evolving urban economies.

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