Naumi Hotels makes Middle East debut with acquisition of 237-room hotel in Dubai’s Barsha Heights

UAE – Singapore-based boutique hotel brand Naumi Hotels has marked a significant milestone by entering the Middle East market through the acquisition of a 237-room hotel in Barsha Heights, Dubai.

This strategic expansion underscores Naumi’s commitment to growing its global footprint and bringing its signature hospitality to a thriving hospitality hub.

The hotel transaction was advised by asset management firm SunStar Capital, helping Naumi Hotels secure a prime property in one of Dubai’s most sought-after neighborhoods.

Barsha Heights offers excellent connectivity, situated near the Dubai Internet City Metro Station, and is just a 10-minute drive from the Mall of the Emirates and 15 minutes from The Palm, placing guests in close proximity to both business and leisure destinations.

The newly acquired hotel features a well-rounded collection of amenities designed to cater to modern travelers.

Facilities include a full-service spa, rooftop swimming pool, two diverse restaurants, a fitness center, and versatile meeting spaces that support business gatherings and events.

Gaurang Jhunjhnuwala, Group CEO of Naumi Group, expressed enthusiasm about extending Naumi Hotels’ footprint to the Middle East.

He stated that Dubai represents a vibrant, innovative hospitality market and embodies the group’s ambition and creative energy. The Dubai property aligns perfectly with Naumi’s evolving vision for experiential and boutique hospitality.

Naumi Hotels was founded in Singapore in 2007 and has developed a portfolio of eight properties across Singapore, New Zealand, Australia, and now the UAE.

Each property emphasizes design-led spaces, bold interiors, curated art, and an unscripted hospitality approach focused on delivering unique, heartfelt guest experiences.

Paul Stocker, Group COO of Naumi Group, highlighted the company’s goal to push the boundaries of boutique hospitality with every new acquisition.

He described Dubai as the perfect canvas to express “playful sophistication” and bring unexpected moments to life, combining the city’s dynamic spirit with Naumi’s artful hotel experiences.

Naumi Hotel Dubai is set to undergo a phased redesign, introducing whimsical spaces and signature brand elements intended to create a fresh visual identity and elevated guest experience while staying true to the boutique ethos for which Naumi is renowned.

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