Meliá Hotels International crowned Spain’s most reputable tourism brand for 13th consecutive year

SPAIN – Meliá Hotels International has solidified its standing as Spain’s leading tourism brand by topping the Merco Empresas 2025 ranking for the thirteenth year in a row.

This remarkable achievement highlights the company’s sustained dedication to excellence, innovation, and maintaining a stellar reputation within the highly competitive hospitality sector.

The Merco Empresas ranking, widely regarded as a benchmark for corporate reputation in Spain, evaluates companies based on multiple criteria including financial performance, corporate governance, social responsibility, and stakeholder trust.

Meliá’s consistent leadership in this prestigious list underscores its ability to balance business success with strong ethical practices and meaningful engagement with customers, employees, and communities.

Over the past year, Meliá Hotels International has continued to expand its portfolio while enhancing guest experiences through cutting-edge services, sustainability initiatives, and digital transformation.

The company’s focus on personalized hospitality and operational excellence has resonated strongly with travelers, partners, and industry observers alike.

Meliá’s CEO emphasized that the recognition reflects not only the company’s strategic vision but also the collective effort of its global team.

“Being acknowledged as Spain’s most reputable tourism brand for over a decade is a testament to our unwavering commitment to quality, innovation, and social responsibility,” the CEO said.

“We remain focused on delivering exceptional experiences while driving sustainable growth and positive impact in every destination we serve,” he said.

This milestone also reinforces Meliá’s role as an influential leader shaping the future of tourism in Spain and beyond.

The company’s reputation for reliability, creativity, and stakeholder engagement continues to set high standards for the industry, inspiring confidence among investors, guests, and employees.

As the tourism landscape evolves, Meliá Hotels International is poised to maintain its pioneering position by embracing emerging trends, fostering inclusivity, and advancing sustainability goals.

The company’s ongoing success story serves as a powerful example of how strong corporate reputation and business performance can go hand in hand.

With its thirteenth consecutive Merco Empresas accolade, Meliá Hotels International not only celebrates past achievements but also charts a promising course for continued leadership and excellence in the global hospitality arena.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.