Shaikha Nasser Al Nowais nominated as UN Tourism’s first female Secretary-General

GLOBAL – Shaikha Nasser Al Nowais has been nominated as the next Secretary-General of UN Tourism, positioning her to become the first woman to lead the organisation in its 50-year history.

Her nomination was confirmed through election by the UN Tourism Council, following established protocols, and her appointment is scheduled to commence in January 2026, pending final approval by the UN Tourism General Assembly.

This historic nomination marks a significant milestone for gender representation within the global tourism governance framework.

Shaikha Nasser Al Nowais brings extensive experience in tourism development, international relations, and sustainable growth, aligning closely with the organisation’s mission to promote responsible, inclusive, and resilient tourism worldwide.

Her background includes leadership roles in regional tourism boards and initiatives that have successfully driven economic diversification and cultural preservation.

The UN Tourism Council’s decision reflects strong confidence in her leadership capabilities and vision to advance the sector amid evolving global challenges and opportunities.

Her tenure is expected to focus on accelerating sustainable tourism practices, fostering economic recovery post-pandemic, promoting digital innovation, and enhancing cooperation among member states.

She is also anticipated to champion initiatives that support small and medium-sized enterprises within the tourism ecosystem, ensuring equitable growth.

Pending endorsement by the General Assembly, Shaikha Nasser Al Nowais will succeed the current Secretary-General, taking the helm at a pivotal time for the industry.

Her leadership is anticipated to bring fresh perspectives and renewed commitment to leveraging tourism as a driver of social, cultural, and economic development, particularly in emerging and developing markets.

The appointment process adhered strictly to UN protocols, ensuring transparency and broad stakeholder engagement.

The Council’s election underscores the growing recognition of the importance of diversity and inclusion in international organisations, reflecting a broader global movement toward gender equality in leadership roles.

As the first woman to potentially lead UN Tourism, Shaikha Nasser Al Nowais’s nomination inspires progress toward gender equality in leadership across the global tourism sector.

Her upcoming role will serve as a beacon for aspiring female leaders and signal a transformative era for the organisation.

The tourism community and member states await the General Assembly’s formal approval, expected in the coming months, which will officially confirm her position as Secretary-General.

This landmark nomination highlights the evolving dynamics within UN Tourism and its commitment to fostering leadership that reflects the diverse and inclusive values of the global travel industry.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.