Azerbaijan Tourism Board partners with Wego to enhance tourism from MENA Region

MENA – The Azerbaijan Tourism Board (ATB) has taken a significant step to increase tourism from the Middle East and North Africa (MENA) region by forging a strategic partnership with Wego, the leading online travel marketplace in this dynamic market.

This collaboration aims to position Azerbaijan as an attractive, year-round destination that perfectly blends wellness, culture, and nature, catering to the evolving preferences of MENA travelers.

Travelers from the MENA region are increasingly seeking immersive, wellness-focused, and authentic travel experiences.

Recognizing this shift, ATB and Wego have launched a campaign highlighting Azerbaijan’s unique offerings beyond the well-known cityscapes of Baku.

The campaign focuses on wellness tourism, cultural heritage trails, eco-luxury stays, and culinary adventures, showcasing Azerbaijan as a holistic getaway and adventure hub.

Key wellness attractions include mineral-rich thermal springs in Lankaran and Masalli, the therapeutic Naftalan oil baths, and the alpine retreats of Shahdag Mountain Resort, which offer year-round outdoor activities amid stunning natural landscapes.

These features position Azerbaijan as a hidden gem for travelers seeking restorative and nature-connected holidays.

The campaign also emphasizes Azerbaijan’s rich cultural tapestry, from traditional cuisine and premium caviar tastings to exploring historic Silk Road routes in Sheki.

Wego’s digital platform will deliver targeted content, influencer-led travel itineraries, and exclusive travel packages tailored for GCC travelers, leveraging real-time travel data and consumer insights.

Mamoun Hmidan, Chief Business Officer at Wego, commented, “This partnership comes at a time when MENA travelers are seeking experiences that combine authenticity, wellness, and natural beauty. Azerbaijan offers all of this, with an added layer of hospitality that feels like home.”

“Through this collaboration, we aim to bring a fresh narrative to light and guide our users to discover the rich, untapped potential of Azerbaijan across all seasons.”

This alliance supports Azerbaijan Tourism Board’s long-term vision to diversify source markets and boost sustainable tourism growth.

By combining Wego’s travel insights with ATB’s local expertise, the partnership aims to unlock new travel corridors, enhance Azerbaijan’s visibility among GCC and broader MENA audiences, and inspire a new wave of regional explorers seeking more than just a vacation—an unforgettable journey.

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