Merex Investment to open J1 Beach, dining district with 13 concepts

UAE – Hospitality joint venture and asset management company Merex Investment has announced the launch of J1 Beach, an elevated dining district with 13 licensed eating venues.

According to Merex Investment, the dining district’s 13 venues will feature internationally acclaimed restaurants and alternative dining concepts, intended to transform Dubai’s beachfront dining scene.

Guests will get a chance to experience exquisite flavors and signature dishes ranging from French, Italian, Middle Eastern, Asian-Mediterranean, and Pan-Asian cuisines.

The first restaurant location in the dining district will be Gigi Rigolatto. The restaurant is set to open on October 14 and will primarily focus on Italian cuisine.

The restaurant concept will measure 5,000 square meters. Guests will enjoy the location’s Italian menu indoors or on either of the restaurant’s two picturesque terraces.

According to the joint venture, Gigi Rigolatto’s interior strives to provide an enchanting atmosphere through its green foliage and its Mediterranean garden. [private beach and pool. The restaurant will also feature a Bellini bar, a pétanque court, and a concept store offering highly curated items.

The Italian restaurant concept will be joined by Bâoli Dubai set to introduce a jungle-inspired dining experience while serving contemporary East Asian cuisine.

The other concept that will soon be open is Chouchou, an exclusive beach house member’s club that will offer French cuisine.

African Queen will feature a distinctive fusion of French and African flavors, masterfully crafted by Chef Thierry Paludetto is also slated to open before the end of the year.

Merex Investment reiterated the dining district is intended to be a global restaurant destination through its unique blend of beachfront luxury with fine dining from iconic cities like Paris, New York, Miami, London, Tulum, and the French Riviera.

Shahram Shamsaee, CEO at Merex Investment, said: “We’re pleased to unveil our flagship beachfront dining destination in Dubai, made possible with the support of some of the world’s top hospitality operators.”

“J1 Beach is set to become the crowning jewel of Dubai’s stunning coastline, offering guests an elevated experience of elegance and excellence with culinary innovation. We look forward to welcoming diners to enjoy the rejuvenating energy and panoramic views of the city at our day-to-night seaside venue.”

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